JINGLES FACTORY / BLOG
Guides and analysis on audio production, professional voices, artificial intelligence and usage rights. For the people who create, commission and distribute brand communication.
Sonic branding and in-store audio
What to include in an audio logo brief, how to distinguish a sound signature from an end tag and background music, and which versions to plan for each channel.
Everyday Voice Questions
A practical checklist for updating phone-system messages: opening hours, queues, closures, diversions, pronunciations and approvals before recording.
Localisation and multilingual voice-over
How to prepare, adapt and approve retail audio ads in several languages while keeping offers, pronunciations, voices, versions and delivery under control.
Audio advertising, Production, casting, copy and post-production
From the objective to a timed read: choose what to say, adapt the closing line to the channel and leave room for voice and music.
Voice cloning, deepfakes and consent, Voice rights & licensing
From the Meloni case to production decisions for commercials and jingles: delivery, voice models, language versions and transparency.
We start with primary sources, verify claims, distinguish facts from analysis and add documented production experience.